All Posts

For a long time, I dismissed personal branding as little more than corporate rhetoric packaged for the digital age. To me, it meant having a polished LinkedIn profile, posting motivational quotes every few weeks, and making sure your resume looked “professional enough.” I thought it was mostly about appearance. Then one guest speaker in BADM 261 completely changed my perspective. What struck me most was the clarity — and honesty — of the speaker’s central argument: a personal

Before embarking on this course, my understanding of innovation was narrow; I equated it with the creation of extraordinary products or groundbreaking ideas. However, my perspective has transformed significantly through our insightful readings and engaging discussions. I’ve come to realise that innovation isn’t merely a flashy moment or an exceptional result; it’s a dynamic, ongoing process that extends beyond tangible outputs and novelty. High angle view of a modern manufact